2025 New Employee Corporate Culture Presentation

07,2025
Since the beginning of the year, KUER GROUP has been welcoming a batch of new employees who have dreams and expectations for the future. In order to make everyone integrate into the KUER family faster, on the afternoon of July 18th, KUER General Manager Li Dehong shared his own story with KUER in the company's “Cool Learning World Training Room”, and brought a meaningful and lively corporate culture briefing to everyone.New Start, New Faces

At the beginning of the seminar, the new employees introduced themselves one by one, they came from all over the world with their own dreams and expectations, gathered in the KUER family. Through the short introduction, they quickly drew closer to each other, laying a good foundation for the next training.

Afterwards, Mr. Li introduced KUER comprehensively and deeply through vivid cases with the well-prepared PPT.

From the difficulties and obstacles experienced in the early stage of business to the milestones of becoming an industry leader today, the growth trajectory of kuer was outlined, allowing new employees to deeply feel the resilience and hard work of kuer people; through the introduction of a number of subsidiaries under the group and a wide range of business scope, kuer's comprehensive layout and strong strength in the outdoor sports goods market was shown; the detailed elaboration of the core members of the group made new employees have a deeper understanding of the leadership team of kuer; the emphasis was placed on the leadership team of kuer; the new employees were given a more in-depth understanding of kuer. Employees have a deeper understanding of kuer's leadership team; emphasize kuer's core values of “Dedication, Sincerity, Innovation, and Cooperation”, and combined with the actual work scenarios, tell how these values take root in kuer's daily work; combined with kuer's work methods and attitudes, put forward the " Thinking and In conjunction with the working methods and attitudes of Cooler people, we put forward the working concepts of “Thinking and Questioning, Insisting and Loving, Doing Things Right, and Doing What We Say”, and at the same time, we made clear the bottom line and principles of our work.

Interactive communication, answering questions and solving puzzles

In the interactive session, Xu Hanchi, a salesman from the export sales department, asked questions about overseas market expansion and overseas factory location, etc. Mr. Li listened patiently and gave detailed and pertinent answers. At the same time, he also encouraged the new employees to be brave to ask questions, dare to innovate, and give full play to their potential on the platform of Cool.
This corporate culture briefing not only gave the new employees a comprehensive and in-depth understanding of the Group, but also inspired their enthusiasm and determination through practical cases and interactive exchanges. It is believed that in the coming days, this group of energetic new employees will thrive in the big family of KUER, and work hand in hand with KUER to create a new chapter.