Authoritative media focus, Kuer Group innovation dreaming of a new blue ocean of sports

Driven by the wave of globalization and the national fitness boom, the sporting goods industry has ushered in unprecedented development opportunities. Recently, KUER has won the attention and reports of CCTV2, Xinhua News Agency, Yongpai and other authoritative media with its excellent innovation ability and keen market insights, and has become a benchmark enterprise of the sporting goods industry in Cixi, Zhejiang Province, “breaking into the world”. From the lightweight innovation of water sports equipment to leading the trend of national sports, KUER is sailing to a broader blue sea with innovation as its sail.

CCTV2 in-depth report

       In the report “Zhejiang: Water Sports Equipment Enterprises Going Full Speed, Lightweight and Convenient Products Continuously Updated” of CCTV2's “Positive Points of Finance”, special attention was paid to KUER's innovative achievements in the field of water sports equipment. With the increasing popularity of water sports, consumer demand for water sports equipment is also more and more diversified, personalized, KUER follow the market trend, increase investment in research and development, and successfully launched a series of lightweight and convenient, fashionable design of water sports equipment. These products not only meet the consumers' pursuit of sports performance, but also achieve significant improvement in portability, comfort and other aspects, winning the favor of the majority of water sports enthusiasts.

Focus of Xinhua News Agency

      Under the title of “Zhejiang Cixi Sporting Goods ”Breaking into the World“, Xinhua News Agency reported in-depth on how KUER, as a representative enterprise of Cixi Sporting Goods Industry, pushes the ”Made in China" sporting goods to the global stage with its high-quality products and forward-looking layout of the international market. KUER, as a representative enterprise of Cixi sporting goods industry, reported in-depth how KUER, with its high quality products and forward-looking international market layout, pushes “Made in China” sporting goods to the global stage.

KUER has been plowing into the field of outdoor products for many years, always insisting on technological innovation as the core driving force, constantly breaking through the technical barriers, and creating a series of sporting goods that meet the international standards and satisfy the needs of diversified markets. From R&D and design to manufacturing and marketing, KUER has built a complete industrial chain system to ensure the excellent quality of its products and its ability to respond quickly to market changes. It is this insistence on quality and the pursuit of innovation that makes KUER win wide acclaim in the international market and become a model for Cixi sporting goods industry to “break into the world”.

Yongpai's Direct Attack

      The report of Yongpai focuses on the direct driving effect of the rise of water sports on KUER. With the explosion of water sports in China, KUER, by virtue of its forward-looking market layout and excellent product strength, has seen a significant increase in the number of orders and a continuous rise in sales. At the same time, KUER's Galaxy brand will also launch a series of specialized and diversified water sports equipment products for the domestic market. To provide domestic consumers with better quality, more in line with the needs of the choice, to help the popularization and deepening of the culture of water sports.